Speaking for the Trees

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As you head into the Lorax movie, you may not realize you are in for far more than an hour and a half of popcorn, children’s laughter and the gravelly voice of Danny DeVito as one of Dr. Seuss’ most lovable characters. But as you walk out, you’ll feel invigorated by the bright colors and catchy tunes, and the theme will refresh your desire to do your part in saving the planet.

If you’re not familiar, the Lorax is a creature of Dr. Seuss’ imagination that is “shortish and oldish and brownish and mossy” who “speaks for the trees.”  The 1971 book serves as a crusade against deforestation and industrialization.   As the fluffy Truffula trees are hewn down to mass produce thneeds, the Lorax laments the disastrous environmental effects as he evacuates the brown bar-ba-loots, swomee-swans, and humming-fish.

When Hewlett-Packard heard that the classic tale would be coming to life in animation, they signed on as sponsors.  HP has been producing an environmental scorecard since 1957 and found the deforestation theme to be a natural fit for their paper-dependent products.  To help educate customers on how they can help, HP created the website Print Like The Lorax.”  The site outlines three easy steps that will help consumers reduce their own carbon footprint.  By recycling ink cartridges, using smart paper, and taking advantage of the double-sided and auto power down features, consumers can enjoy all the convenience of the modern world while preserving their natural one.

At a forum held last week alongside Seventh Generation, the World Wildlife Fund and the Forest Stewardship Council, HP’s Jeff Walter expounded on the site and outlined how recycling and sustainability efforts should be viewed as a win-win-win.

Because of their vast research and development in the environment and sustainability sector, HP has been able to produce products that use 20 percent less energy.  This in turn lowers the utility bill of their consumers.  The built-in option on all HP printers to print double-sided has the potential to decrease paper use by one-third.  A third less paper used and created means a third more forest remains in tact.

“We’re working toward ensuring customers can do what they need to do in a sustainable way,” Walter said.

The panel was unanimous that the biggest hurdle today in improving sustainability efforts is the everyday American.  Corporations have taken a look at the bigger picture and are rushing to change their ways, but customers are lagging on purchasing these items and buying into the goal.  As a company that creates green cleaning products, Seventh Generation’s Chris Miller is constantly facing the challenge of educating consumers on why sustainability matters.  But he remains optimistic overall.

“We’ve become exceptionally good at being less bad,” Miller said.  “These products are becoming more and more popular with mainstream consumers.” 

It is up to companies like HP and Seventh Generation to continue to work on solutions that benefit the environment, the consumer, and the economy.  But it is up to the customer to recognize that benefit.  It takes everyone to make the difference we need; we must all speak for the trees.  As Dr. Seuss says, “Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.”

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18 comments
  • Franciele Sat., December 21, 11:01 PM
    and thats what makes a film genuinely amiznag i have to admit when i went to go see this again in the cinema's it was mainly to see once-ler ^///////^ but it was also because the story is really good, and how they've portrayed the whole thing! http://tdbxsjxahir.com [url=http://tiiwkjyunkd.com]tiiwkjyunkd[/url] [link=http://kqrukm.com]kqrukm[/link]
  • Nitesh Sat., December 21, 10:40 PM
    wow thank you all for the views i didnt know this many people were moved by the story in such a big way im glad you ejnoyd the video i might put it on a file sharing website for you to download it for free or sumthing i dont know yet but when i do i will let you know http://abbwrfr.com [url=http://slqbsdwq.com]slqbsdwq[/url] [link=http://wlpnczu.com]wlpnczu[/link]
  • MoonSeo Sat., December 21, 9:18 PM
    stuart April 5, 2012 *1/2Good-The Lorax and Once-ler characters.Criticism-The enasnmertvliim had gotten in the way of the plot. It was more of an In your face movie than any other I had seen. The Lorax was not angry enough, the Once-ler and his relatives were not concealed enough, and the O'Hare character was completely not needed. The movie was the original story altered into an idealism unpopular to the silent majority. Dr. Seuss orginial wrote this as a consevational story. The songs were catchy and get stuck in your head but were not needed. I do not think that Dr. Seuss would have liked it. One and a half stars. http://ofjnrmqizlb.com [url=http://uhareocz.com]uhareocz[/url] [link=http://gklacdxm.com]gklacdxm[/link]
  • Joshi Thu., December 19, 10:09 AM
    Alex April 1, 2012 RIGHT ON!!!! I just stumbled on this blog, and find it fasnaniticg. It is so refreshing to see someone on any side of the political spectrum these days who actually has the ability to think and not just internalize everything one particular side or ideology has to say. I probably fall somewhere around where you do possibly slightly to the left of you, but with enough issues important to me on which I'm more to the right to have voted Republican in my share of elections as well. Another example of the extreme rhetoric coming from the right, even if the jist of their message is correct was, do you remember a while back when some stuffy congressman attacked MR. ROGERS of all people, claiming that his message of every CHILD being important and valuable for who they are will somehow feed our culture of entitlement!!!??? It's good to see that there's still some sanity out there. I'd like to read more of your commentary.
  • Joshi Thu., December 19, 10:09 AM
    Alex April 1, 2012 RIGHT ON!!!! I just stumbled on this blog, and find it fasnaniticg. It is so refreshing to see someone on any side of the political spectrum these days who actually has the ability to think and not just internalize everything one particular side or ideology has to say. I probably fall somewhere around where you do possibly slightly to the left of you, but with enough issues important to me on which I'm more to the right to have voted Republican in my share of elections as well. Another example of the extreme rhetoric coming from the right, even if the jist of their message is correct was, do you remember a while back when some stuffy congressman attacked MR. ROGERS of all people, claiming that his message of every CHILD being important and valuable for who they are will somehow feed our culture of entitlement!!!??? It's good to see that there's still some sanity out there. I'd like to read more of your commentary.
  • Maribeth Thu., December 19, 9:51 AM
    While you're in a position to have to make chocies between a movie or physio it's a no-brainer isn't it. When we can make chocies like that and we feel good about it, it's such a good feeling Sometimes though, I spend money recklessly but decide not to beat myself up about it. For instance I will go out for a friend's birthday and pledge to buy only dinner and a wine and I'll end up having a great night and kick on with everyone having more wine and getting cabs and paying cover charges etc, but when I wake up and start wishing I hadn't been so frivolous I think wait a minute that happens about twice a year I am entitled to that' and stop myself feeling bad. It's easy when money isn't free flowing to get down on ourselves for allowing the odd expensive fun to happen and when the time is right I think we should do it!But movies are so expensive aren't they! You can see them on DVD or from the library
  • Annie Wed., December 18, 8:44 PM
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  • Dean Mon., December 16, 9:25 PM
    Why didn't he include the part where brad twrohs the bear and chad goes runnin for it and crashes into the tree then the bears ass lands on chads mouth!!!!!
  • Bob Mon., December 16, 8:44 PM
    Is it bad that when I saw this film today I saw half Lorax for a few moments and half Phil from Hercules? Two dieenrfft film made by two dieenrfft companies but as for animated movies I just pictured the Lorax as a hybrid of both Danny's characters. ^^; http://dmwbbgca.com [url=http://jxxxvbfkf.com]jxxxvbfkf[/url] [link=http://hlzyfxsxit.com]hlzyfxsxit[/link]
  • Robin Mon., December 16, 4:37 PM
    Nora is played by Betty White that aumllaticaoty makes the character awesome. White is a total boss. Characters better reco-nize.I do wish they had done more Ed Helms. Once-ler is the most popular character with fans http://jfxmjjpscr.com [url=http://ikylndf.com]ikylndf[/url] [link=http://chjlkooowd.com]chjlkooowd[/link]
  • Umair Sat., December 14, 8:37 AM
    Let it dieLet it dieLet it shrivel up and dieAfter all it's just one tiny seedO'Hare air is what you rlaely needSo c'mon and throw away the weedI say let it diexD
  • Agle Sat., December 14, 1:43 AM
    Haha doesnt take much does it? If all it takes is looknig at colors to make u gay then im sorry bro ur in the closet and are dying to get out. Its okay u can come out of the closet, we wont judge u. Well some of these extremist conservative dumbasses might, but theyre idiots so who cares. Most homophobes are in the closet themselves anyway.
  • Wangqingchi Fri., December 13, 9:16 AM
    People like you make me violently ill. The fact that Fox News and the rest of you idtois have nothing better to do than desecrate and slander fictional characters is absolutely sick. The majority of you probably didn't even bother to go see the movie for yourselves, or even read the book as children, for that matter. Your minds are too fat and diseased to see not even the story itself, but the beauty of the characters and their world, and their message. Or the fact that these characters have been given new life after nearly half a century. Plant a seed inside the earth, Just one way to know its worth, Let's celebrate the world's rebirth, Time to let it grow. The roots of this beautiful tale have already been planted, and have recieved more love and support in the past week than most of you will recieve in your entire sorry lives. Perhaps that's your problem, here. You can't kill it, you can't let it wither up and die . You can tell lies, you can spread your slander and propaganda about these characters and whatever you think they may or may not stand for, but you are the minority. You're the minority who lives a sad life in which you'll never see beauty, or magic, or power, or strength. If this is how you fill the hole in your sad little lives, then I'll leave you to it. You're not depriving anyone but yourselves.
  • Dhia Sun., August 11, 5:26 PM
    The clover one? *giggle* That was good. If you want a chneglale, and if you have not already done this one, I had one in my head a few days ago . 80 s tune. Remember Salt N Pepa, Lets Talk About Sex but changed to Lets Talk About Books.I was going to do it but havent yet. I used to change song words all the time in high school. There are still some songs I hear now that I cant sing with the correct words do to my own meddling.Sheila (Book Journey)b4s last [type] ..
  • Gdf Fri., August 9, 8:03 PM
    Sniff. This is awesome. Brings a tear to my eye, it does. Billy is just too sweet. Love the lil goat. I wish I had read this post beofre Friday when I got to sub for the music teacher. I had the musicianship' class which means I got to sit in the room with the guitar boys who were the kind who look way older than they are, the scary ones, tattoos, etc who hate school but dig music class. I wish I could have asked them if they knew any Zombies. I hid behind the PC so they didn't really know I was there. They played Stairway to Heaven, of course.Careb4s last [type] ..
  • Aurore Sat., August 3, 6:09 AM
    i saw the original lorax cortaon with my 5 year old cousin, and i think part of the reason it's not as dark as the original could be because from i'v seen this new movie seems to be a little like the resent alice in wonderland movie in that it's both a remake and a squeal.the the original ended with the wufler giving a boy the very last tree seed after everything was polluted.this appears to be an altered version of what happened afterword.i could be wrong, i haven't seen it yet.
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